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Getting Started In Text Analytics - The Question To Ask
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.
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Youth Of The Nation - Most Indians Won’t Shop Online If No Discounts On Offer
Majority (54%) Indian won’t shop online if no discount were offered and if the product cost the same in the retail market, according to a study by Inshorts and Ipsos.
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Most Scots See Brexit As Negative For the UK and Europe
In the wake of the UK voting to leave the EU, our new poll suggests that most Scots think that Brexit will have a negative impact in the UK and across Europe.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
Brexit Decision Has Not Influenced Nothern Ireland's Future Vote
More than eight out of 10 people in Northern Ireland say the UK's decision to leave the European Union has not changed the way they would vote in a future border poll. Ipsos carried out a survey for BBC Northern Ireland’s The View programme on public attitudes towards a border poll and how the public might vote i.e. whether they would vote for Northern Ireland to remain part of the United Kingdom or for Northern Ireland to be joined with the Republic of Ireland outside of the UK.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Ipsos In Turkey Awarded In Recognition Of Its Innovative Projects And New Services
Baykuş (The Owl) Awards Ceremony organised each year by Turkish Researchers' Association (TUAD) recognises successful marketing and social research projects.
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Few Millennials Follow 'Rules of the Road'
Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.
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Taking Responsibility - School Rebuilding in Northern Ghana
Rebuilding the school in Kpachelo (Northern Ghana) is the Ipsos Foundation's largest commitment, discover the story.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.