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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
Brexit Decision Has Not Influenced Nothern Ireland's Future Vote
More than eight out of 10 people in Northern Ireland say the UK's decision to leave the European Union has not changed the way they would vote in a future border poll. Ipsos carried out a survey for BBC Northern Ireland’s The View programme on public attitudes towards a border poll and how the public might vote i.e. whether they would vote for Northern Ireland to remain part of the United Kingdom or for Northern Ireland to be joined with the Republic of Ireland outside of the UK.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Ipsos In Turkey Awarded In Recognition Of Its Innovative Projects And New Services
Baykuş (The Owl) Awards Ceremony organised each year by Turkish Researchers' Association (TUAD) recognises successful marketing and social research projects.
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Few Millennials Follow 'Rules of the Road'
Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.
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Taking Responsibility - School Rebuilding in Northern Ghana
Rebuilding the school in Kpachelo (Northern Ghana) is the Ipsos Foundation's largest commitment, discover the story.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Ipsos Advances Use of Behavioural Economics in Business
Think Tank with Yale School of Management and key corporate partners to develop new applications for behavioural economics in consumer marketing.
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Affluent Africans Working On a Sustainable Growth Plan for Africa
Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.