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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos has entered into exclusive negotiations to acquire The BVA Family
The BVA Family is a prominent French market-research company with also a significant presence in the UK and Italy.
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Know the New America & Beyond: March 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Brand Strategy
Optimise the value of your brand portfolio with Ipsos Strategy3's Brand Strategy Practice.
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From economic powerhouse to search for direction: what does the 2025 election mean for Germany's future?
Germany's political landscape has undergone significant transformations, particularly highlighted by the recent federal elections in February 2025.
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.