Ipsos Update – April 2025

Trump, tariffs and turmoil – just some of the things Canada is having to reckon with. In last month’s edition we took an in-depth look at the current state of affairs in the US. This month, we undertake the same analysis, with the help of our experts in Canada. Our Canada Special features the latest POVs, webinars and polling.

Additionally, we launch the 15th edition of Flair Italy, a country trying to seek a brighter future amid ongoing challenges, as well as highlight two big Global Advisor reports and two new Ipsos Views POVs.

In this edition:

Canada Special – What will Trump, tariffs and turmoil mean for Canadians? We pull the latest insights from our team in Canada to get an understanding of the recent drama.

Ipsos Flair Italy 2025 - The 15th edition explores the complex dynamics shaping Italy in 2025, a year marked by a sense of fleeting hope and a desire for a brighter future amid ongoing challenges.

International Women’s Day 2025 – Conducted with the Global Institute for Women’s Leadership at King’s College London, this survey highlights complex views on gender equality across 30 countries.

Ipsos Happiness Index 2025 – This 30-country survey examines global attitudes to happiness and quality of life.

Generational Marketing – This paper provides marketers with four strategies to transcend generational stereotypes and foster robust brand connections.

Accessible Online Banking – We examine the increasing importance of accessible online banking, driving businesses to deliver on the promise of accessible digital experiences for all.

What The Future: Pets – We explore critical questions for this new era of companionship through the lens of five professionals deeply embedded in the pet industry.

The Heart Truth – We uncover significant knowledge gaps in cardiovascular disease that could hinder effective prevention and treatment strategies.

Also:

• This month’s What Worries the World finds inflation worry is top, again, and Americans are split on the current direction of the nation.
• A new survey conducted on behalf of The Economist examines Ukrainian attitudes to politics and the ongoing war.
• The latest Understanding Society study takes a granular view of the British public’s current satisfaction levels with public services.
• And, Ipsos and Effie explore how there is a vacuum in the marketing industry’s duty of care to young men and boys.