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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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85% of direct sellers in Europe are women
Happy, experienced and upskilled: Seldia and Direct Selling Europe unveil 2023 Ipsos survey results on European Direct Sellers.
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The future of ESG?
In light of a recent backlash against ESG investing, we take a critical look at the ESG framework and explore its future relevance for CSOs and organisations.
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Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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An introduction to Flair France 2023: The era of polycrisis?
In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.
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Is "local" the new magic word?
Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
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The 2022 advertising awards for the general public: pop & fun, magic, commitment
Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
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Ipsos launches FastPack, a new pack screening solution now available on Ipsos.Digital
Ipsos is pleased to announce the launch of its intuitive pack screening tool, FastPack, on Ipsos.Digital. Now available on the Ipsos.Digital platform in the US, UK, Australia, India, and South Africa, it offers results in as little as four hours.