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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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People, Planet, Prosperity, Ipsos' ESG newsletter
Every month, the People, Planet, Prosperity newsletter offers a digest of Ipsos' latest research from the Ipsos Sustainability Practice.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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Feminism in Chile: A movement that is progressing, albeit slowly
Discover the evolution of a revolution. Chile, a country transformed over the past 20 years, has seen feminism rise from the ashes of social stagnation, becoming a beacon of hope and change. Amidst resistance, one phrase rings true - "the only struggle that is lost is the one that is abandoned.
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The Chilean route to sustainable development
Ten years ago, a pivotal conversation began among business leaders - the shift from Corporate Social Responsibility (CSR) to Sustainability, a concept that weaves together economic growth, environmental respect, and social justice.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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In Brazil, household appliances and electronics will be the most sought-after categories during Black Friday 2023.
A survey conducted through the "Conectad@s" online community with 170 participants reveals that household appliances and electronics are the categories of greatest interest in Brazil where Black Friday remains a great commercial event.