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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Ipsos Enyclopedia - Opinion Poll
An opinion poll is a broad term used for any typically public-facing (and often published) survey/poll designed to better understand public opinion.
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Australian Federal Election Results
Ipsos performs its first federal election polling project: the Labor Party remains just ahead of the Coalition in the final Fairfax Ipsos Election Poll released today.
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How Project Fear Failed to Keep Britain in the EU – And the Signs That Anyone Could Have Read
With everyone from Mark Carney to President Obama giving warnings about the possible impact of Brexit on the economy, expectations that Remain would win were common right to the end – including among the public themselves, according to our research. But throughout the campaign the signs that Project Fear wasn’t working were there.
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Is Brexit a Reflection of What is to Come?
Is Brexit just the tip of the iceberg, a foretelling of the potential for significant social and political upheaval in the short and medium-term? Our latest Public Perspectives report examines this possibility, with recent Ipsos data showing a majority of citizens in almost all countries believing that their current government/leadership should be replaced.
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos in Canada wins 4 in 8 awards at Marketing Research and Intelligence Association (MRIA) conference. Ipsos and its clients were recently honoured at the MRIA Awards during the 2016 National Conference in Montreal.
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The State Of Britain And Brexit
“Euro-Myth or Euro-Reality?”, “Will we or will we Stay Go?” The facts are often confusing and contested… and facts about the future don’t exist…
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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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European Affluent Urge to Consolidate EU-ties
The European affluent are generally more positive towards their country’s membership of the European Union than the non-affluent.