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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Ipsos Pre-Election Forecasting On The Mark Nationally
Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Ipsos Enyclopedia - Opinion Poll
An opinion poll is a broad term used for any typically public-facing (and often published) survey/poll designed to better understand public opinion.
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Australian Federal Election Results
Ipsos performs its first federal election polling project: the Labor Party remains just ahead of the Coalition in the final Fairfax Ipsos Election Poll released today.
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How Project Fear Failed to Keep Britain in the EU – And the Signs That Anyone Could Have Read
With everyone from Mark Carney to President Obama giving warnings about the possible impact of Brexit on the economy, expectations that Remain would win were common right to the end – including among the public themselves, according to our research. But throughout the campaign the signs that Project Fear wasn’t working were there.
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Is Brexit a Reflection of What is to Come?
Is Brexit just the tip of the iceberg, a foretelling of the potential for significant social and political upheaval in the short and medium-term? Our latest Public Perspectives report examines this possibility, with recent Ipsos data showing a majority of citizens in almost all countries believing that their current government/leadership should be replaced.
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos in Canada wins 4 in 8 awards at Marketing Research and Intelligence Association (MRIA) conference. Ipsos and its clients were recently honoured at the MRIA Awards during the 2016 National Conference in Montreal.
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The State Of Britain And Brexit
“Euro-Myth or Euro-Reality?”, “Will we or will we Stay Go?” The facts are often confusing and contested… and facts about the future don’t exist…