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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.
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Nurturing Creative Through Nonconscious Brain Processes
Deep exploration of how advertising works, taking into consideration both conscious and nonconscious brain processing.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Millennials Overwhelmingly Support Clinton over Trump
Millennials overwhelmingly support Clinton over Trump (50% vs. 18%) according to Ipsos’ quarterly “Millennials” survey carried out for USA Today and Rock the Vote.
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Russia TrendVision Review of State Statistics and Consumer Trends
Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
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2016 US Elections - Clinton’s Lead Has Grown Even More, Democrat Leads by 12 Points (August 11)
“Trump may be showing the limits of the axiom ‘all press is good press’,” said Chris Jackson, VP at Ipsos. “While Donald Trump is dominating the media cycle, it is not helping his standing in our polls. With the public viewing Trump as unfavorably as ever (while Clinton enjoys a moment of relative positive regard), the Republican nominee has lost ground to his Democratic rival Hillary Clinton in the latest Reuters/Ipsos poll.
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Don’t Underestimate the Middle East - Who Are Their Consumers?
Ipsos will release the 5th bi-annual Affluent Survey of the Middle East. The Affluent Survey Middle East measures the media consumption and behavior of the Top 15% of income earners in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Jordan, Lebanon and Egypt.
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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.