Search
-
[EVENT] The Future of Consumer Insight in Brazil
2016 Future of Research Series to highlight some of the latest topics and trends in the industry.
-
Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
-
2016 US Elections - Clinton Still Leads After the Democratic Convention (August 4)
A week after the Democratic National Convention – with a good amount of drama in the interim days – finds Clinton leading Trump by four points among Likely Voters, a one-point drop from last week. We’re likely to see Clinton’s “convention bump” recede a bit in the coming days, although the internal wrangling going on within the Republican Party could mean her bump sustains longer than normal.
-
The Big Secrets Of China’s Car Buyers Born In 1990s
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
-
Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
-
Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
-
Brazil Pulse - The Disapproval For Acting President Michel Temer Grows - July 2016
Temer's administration is regarded as bad or very bad for 48% of the population - worsening 5% vis-à-vis the month of June. Other evaluation indicators show significant deterioration.
As Dilma’s trial by the Senate approaches, the disapproval for acting President Michel Temer grows. Dilma’s approval grows for the fourth consecutive month.
Consumer confidence index drops 2 points, putting an end to three months of gradual increase. It is the first drop of the index for Temer’s administration. There is a growing sense of concern about the Brazilian future. -
2016 US Elections - Clinton Leads Trump by 5 Points (July 29)
Among Likely Voters, Clinton now leads Trump by 5 points (40% vs 35%) on the last Ipsos/Reuters Poll.
-
Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
-
Summer Holidays of the Europeans and Americans
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.