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It’s a Mad, Mad, MAdTech World
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.
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Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
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More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News
Despite high awareness, less than a third can correctly identify a Pokémon character.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Inspiring Women 2016
Ipsos in Ecuador sponsored an event on the presence of women in executive roles in the country. Organised with the Chamber of Commerce , the conference was attended by 700 representatives from the country's largest corporations.
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Technology Tracker Q2 2016
One in five British Adults admit to taking selfies of just themselves, and the same number (20%) take selfies of themselves and others.
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Heading For Africa
The newly created Ipsos division presents the results of its first Youth Africa survey.
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[EVENT] Innovation in Research Conference
Ipsos in Turkey showcases its latest New Services. Each year, the Innovation in Research Conference event explores the industry's hottest topics and latest developments.
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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.