Search
-
Flair Italy 2016 - Managing the Disorder
Italy is still passing through a severe, deep and lasting crisis.
-
Who’s Killing Creativity Now?
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.
-
2015 French Regional Elections Forecast Proved Extremely Accurate
As in the first round, Ipsos, with its partner Sopra Steria, was the only institute to provide forecasts for the 13 regions of metropolitan France.
-
Perils of Perception 2016
This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
-
Taking Responsibility - October Breast Cancer Campaign
Ipsos increases panel engagement through charitable contribution.
-
The Reputation Council report 2015
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
-
Flair Mexico 2016 - A Year of (more) Scrutiny and Change
“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.
-
8 Tips to Encourage Your E-shopper
After a large number of e-commerce websites evaluation in different product categories and different countries, we have been able to identify some tips for a successful e-shopping experience.
-
Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
-
Flair Brazil 2016 - Disenchantment, Pragmatism & Hope
The economic and political situation caused Brazil to face difficulties.