Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
Join us on March 31, for the conference "Ad Blockers: An Important Trend in Online Advertising & Digital Communication Management", at the Localcomm Digital Retail.
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.