Artificial Intelligence (AI)


Ipsos Update Publication

Ipsos Update – May 2026

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Politics Survey

Know the New America & Beyond: April 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
Advertising Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.