Advertising


Misfits Hall of Fame

Step into the spotlight with Ipsos Creative Excellence's Misfits Hall of Fame gallery!

Ipsos & Pringles: A Success Story

The power of audience research to support the pursuit of convention-breaking creative ideas.
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Advertising Events replay

[Webinar] KEYS – Brand Talk LIVE

Join us for a very special edition of our Keys webinar with special guests... and special hosts!
Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
Global Trends Events replay

[Webinar] KEYS - Ipsos Global Trends 2024: In Search of a New Consensus

Discover 'In Search of a New Consensus: from Tension to Intention', our latest edition of Global Trends, unveiling Ipsos’ refreshed framework of nine Global Trends.

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
Advertising Publication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
Brand Strategy Publication

Ipsos at Cannes: Context or chaos?

Relive the best moments of our week in Cannes with our experts