Advertising

Winning the battle for memorable attention in advertising.

Acquisition.

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Creativity is celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, and its pursuit invites uncertainty, with corporate boardrooms demanding certain, stable returns.

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

Marketing is the business of changing minds and changing behaviour and changing outcomes. It is the art and science of making a difference. Creating effective marketing is not easy. It requires insight and inspiration. Passion and creativity. Rigor and analysis. All guided by a relentless everyday focus on effectiveness.

Start your Misfits creative journey early.

How can creatives and brands reconnect with people in a synthetic, fragmented, and uncertain world?