Affluent Survey

As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.

There is an increasing preference amongst the Affluents for staying part of the EU.

On November 15, join this event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.

This month’s Affluent Survey focuses on a few key findings from our Fall data release and what it means for those marketing to affluent consumers.

On November 14, join this free event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.

September 26 -Subscribers to the study are invited to an exclusive breakfast where Ipsos will present insights from the Fall 2019 Ipsos Affluent Survey - our 43rd release. The new release includes a number of new questions and analyses.

With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.

F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.

July 9 - The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily.