Artificial Intelligence (AI)

In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.

In this white paper we explore how generative AI can be used within qualitative research.

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Five reasons why the time to act for pharma is now.

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

One in three workers expect AI to lead to the loss of their current job.

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Italy, like many major European nations, is overwhelmed by a polyphony of crises.