Artificial Intelligence (AI)

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

China’s economy has been recovering slowly since the end of zero-Covid policies in late 2022.

Three major developments dominated the conversations in board rooms and living rooms in the U.S. in 2023: the economy, generative AI and an increasingly polarized political establishment.

Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.

Watch the latest instalment of the Keys Webinar

Bright sparks and bold ideas.

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!

January: 2023 began with ChatGPT4 hitting 100 million users