Artificial Intelligence (AI)

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.

Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.

How DIY surveys are delivering faster, more cost-effective consumer insights.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.