Artificial Intelligence (AI)

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Join us for the last installment of the year 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Exploring AI moderation and when to use it

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Re-imagining Product Testing with Vision AI and AI Agents