Brands

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

How Small Brands Can Leverage Equity to Challenge Leaders.

How Contextual Brand Equity reveals hidden growth opportunities

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Combining human empathy and artificial intelligence for brand growth

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.