Brands

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

How Small Brands Can Leverage Equity to Challenge Leaders.

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Context changes everything for Brand Success

Combining human empathy and artificial intelligence for brand growth