Brands

Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

In partnership with RTL AdAlliance, Ipsos is hosting a full week of must-see panels, workshops, and private gatherings that bring together senior marketers, creators, clients, and industry leaders for candid conversation and big ideas.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.