Brands

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

In partnership with RTL AdAlliance, Ipsos is hosting a full week of must-see panels, workshops, and private gatherings that bring together senior marketers, creators, clients, and industry leaders for candid conversation and big ideas.

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.