Recent Ipsos research shows that understanding the macro and micro contexts of coffee consumption, combined with empathy-driven marketing strategies, are key to unlocking brand success.
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
Recent Ipsos research reveals the path to continued brand success for this leading snack bar brand: understanding the context of consumer values and emphasising sustainability through transparent communication.
The beauty market in Indonesia is the fastest growing in Southeast Asia, fuelled by local brands, Korean beauty trends and a demand for halal and natural ingredients.
Indonesia has a rapidly growing digital economy, with a large and active social media user base. Consumers are increasingly discerning and price-conscious, seeking value and entertainment. Brands must adapt their marketing strategies to engage these consumers by offering affordability, empathy, and engaging content across digital platforms.
Brands are moving from performative activism to actively engaging with causes their customers care about. This shift ensures genuine impact, avoids "washing" accusations, and builds trust by aligning with consumer values and providing tangible results.
