Second-hand luxury is booming in France, driven by affordability and sustainability. French consumers, particularly women, are embracing pre-owned luxury goods, making high-end items more accessible and appealing.
Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?
