Business

The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights.

Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.

Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.

A key aspect for developing brand understanding is to identify where the cultural tensions might lie.

For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.

Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.

Global survey finds onus to lead recovery is on governments and big business