Join Ipsos at the ESOMAR Congress 2026 in Valencia, Spain from 1 - 4 September 2026. It is the leading global event for the insights and analytics industry.
On 17 March 2020, we entered uncharted territory, as anti-Covid-19 measured were announced. What followed was like something of another age or of a bizarre planet from a science fiction novel that no publisher would have published: pandemic, lockdowns, curfews, social distancing, vaccine passes, pro-vax, anti-vax...
Covid-19 has been an accelerator of transformations, and as such, of risks and opportunities, for all actors in society: public authorities and citizens, as well as for businesses and consumers
The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights.
Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.
