Business

Instagram’s popularity amongst Japanese businesses looking to give themselves an online presence is growing. We examined the opportunities the platform is bringing to Japan’s Small and Medium Sized Businesses (SMBs) among different target audiences – SMBs in domestic tourism, young entrepreneurs and women working in SMBs.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?

The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.

October 11 - Ipsos is delighted to be a Gold sponsor of this EPIC conference, America’s premier gathering on ethnography in business.

August sees a 0.2-point decrease to 50.5 in the Global Consumer Confidence Index.

July 2016 - Ipsos is excited to be participating in the Small Business Industry Outreach Symposium. Come by our table to learn more about how Ipsos’ capabilities can be leveraged by small businesses to drive growth.

June 26 - How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?