Consumers


Flair Publication

Flair Peru 2017 - From Informality to Modernity

Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.
Consumers Publication

New Brand-Building Direction for Insurance Industry

In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
Digital Publication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Digital Event

[EVENT] Digital4Smarties: the Age of the Digital Consumer

On April 26, come discuss with experts, consumer representatives, industry leaders and legislators about the future of digital networks and services in Europe.
Advertising Survey

Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
Brands Event

[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter

On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Consumers Publication

An Efficient Alternative to Concept Optimisation

In real life, who has time for two steps when you can do it in one?
Digital Publication

What Shoppers Really Want: Latest Omnichannel Strategies

Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
Consumers Survey

Middle East - Primary Consumer Sentiment Index - March 2017

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.