Consumption

Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).

Recently, Ipsos released its TCO survey data. TCO, or total costs of ownership, refers to the total expenditure of a vehicle besides the purchase. The data shows besides new car concessions or fuel consumption, the total costs of ownership is far beyond our imagination.

On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.

In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.

Join us on May 18, to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand.

On April 26, come discuss with experts, consumer representatives, industry leaders and legislators about the future of digital networks and services in Europe.

Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.

Ipsos Comcon expert presentation on trends in the travel behavior of Russians within the business program of the annual Tourism Forum MITT. Based on the data of Ipsos and Ipsos Comcon syndicated data.

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?