Corporate

Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.

Discover the interview of Ben Page, CEO of Ipsos, published in Les Echos Investir on 13 January 2023.

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media

With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success.