Customer Relationship

The Forces of Customer Experience | Ipsos
Customer Experience Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.
Mystery Shopping Publication

The Importance of Mystery Shopping in an Omni-Channel Retail World

The concept of omni-channel retailing is changing the way brands interact with customers in fundamental, transformative ways.
Customer Centricity events in Asia
EFM Event

[EVENT] Customer Centricity Events in Asia

The regional series of events promotes EFM with live demos and client case studies.
Are Your Customers Working Too Hard? | Ipsos
Customer Experience Publication

Are your customers working too hard?

Measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer:Company Effort Ratio (C:CER) that really matters.
Healing The Pain | Ipsos
Customer Satisfaction Publication

Healing The Pain: Responding To Bad Experiences To Boost Customer Loyalty

Healing the Pain introduces the concept of ‘Smarter Closed Loop Feedback’, helping companies maximise the ROI of customer feedback programmes and reduce customer complaints and churn.
Reputation Publication

Building Trust Builds Company Performance

Ipsos Public Affairs believes strongly in the present value of corporate reputation.
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