Data Analytics

Web Listening Publication

Five Top Tips for Successful Text Analytics

This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
Data Collection Publication

Perils of Perception 2016

This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
Dynamic Demand Compass | Ipsos
Business Intelligence News

Dynamic Demand Compass

Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass
Unlock Strategic Advantage with Ipsos' New Insights Agent
Artificial Intelligence (AI) News

Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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Healthcare Survey

Healthcare Data Science & Advanced Analytics

Unlocking the power of your healthcare data
Future of Insights | Ipsos
Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Ipsos | Whitepaper | Consumer Generated Data
Artificial Intelligence (AI) Publication

Understanding your consumers with AI in market research

To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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Social Intelligence Publication

When social met surveys: Why brands need solicited and unsolicited insights

Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
Ipsos | Synthesio | AICI | tips for scaling social intelligence
Data Science Publication

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Future of Insights | Ipsos
Insights Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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