Data Collection

Welcome to #SIWorld2018 - A one-day event dedicated to everything social data and insights in London.

We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.

Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?

In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.

August 28 - The University of Virginia Center for Politics and Ipsos will be unveiling their new 2018 Political Atlas -- an interactive tool providing unique data on the 2018 midterm elections.

Do your tracking studies feel more like juggernauts than nimble research vehicles? Are you drowning in data but still left with unanswered questions? Do you want efficient, joined-up insight from your different data sources, but don’t really know where to start?

As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.

Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.

Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*