Data Privacy

Probably the most common criticism levelled at the tech sector is the one about privacy – the sense that the tech sector, or government enabled by the tech sector, are collecting far more data on individuals than they should, and that the data is then being sold or used for unclear purposes. While the tech sector sticks closely to its cherished, and well-proven, ideology that positive user experience nearly always mitigates these concerns in practice, it is also true that the concerns of pro-privacy groups within society, and government, are getting louder and more prominent.

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.

Looking back at what Ipsos research and analysis has told us about the world in the past year.

The delivery of healthcare is becoming intrinsically connected to patient-generated data.

More than half say it’s easier to buy goods and services online than a year ago.

Supporters of a total ban are a minority in all 26 countries surveyed.

Almost half of those surveyed say AI use by companies should be more strictly regulated.

With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe