E-Commerce


Europe Affluents Spend a Lot of Money Online

Europe’s Affluent regularly go on an online shopping spree.
Shopper Survey

Seasonal Shopping: Black Friday Results in the UK

Black Friday: online rules the roost as footfall levels fall! As predicted, UK retail footfall fell on Black Friday as shoppers shelved the high street and turned to online sales.

World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!

World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
Trends & Prospective Publication

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
Women Publication

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
E-Commerce Publication

Youth Of The Nation - Most Indians Won’t Shop Online If No Discounts On Offer

Majority (54%) Indian won’t shop online if no discount were offered and if the product cost the same in the retail market, according to a study by Inshorts and Ipsos.
E-Commerce Publication

Mobile Wallet Payments: The Next Big Wave in India

What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…
Shopper Publication

8 Tips to Encourage Your E-shopper

After a large number of e-commerce websites evaluation in different product categories and different countries, we have been able to identify some tips for a successful e-shopping experience.
Audience Measurement Publication

Online Audience Measurement in The Arab World

Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.