Generation Next

Understanding MENA's youth in a connected world.

On November 21, join Ipsos’ Meghann Jones at a two-day business conference aimed to demonstrate how sustainable innovation can produce a positive impact on the environment AND the bottom line.

A recent Ipsos survey shows that we think old age begins at 66.

Move over millennials! The next generation has arrived, and these socially and politically conscious citizens born after 1996 are changing everything.

On September 18, 20 or 25, gain deep knowledge on the next consumer powerhouse, meet face to face with GenZ's joining our workshop, gain insights from the latest research...

This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.

Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.

According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.