Generation Z

Understanding MENA's youth in a connected world.

On June 25, join us for a complimentary webinar featuring highlights from Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.

Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?

This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.