Generation Z

Issues to think about

A new Ipsos report explores the extent to which Gen Z exist in the UK.

A deep dive into digital behavioral data reveals Gen Z differences around the globe.

November : as the world population breaks the 8 billion barrier, we need to start preparing for shrinking populations

Social data reveals new insights about fashion trends and shoppers

Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.

In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.