Ipsos is currently running syndicated COVID-19 impact studies to uncover the true impact of the pandemic in key disease areas. Studies gather the perspectives of treating doctors and patients on key issues such as treatment decision-making, patient management, the patient experience and more.
COVID-19 overtakes all other issues in Ipsos’ What Worries the World survey with the highest level of concern recorded for any category since the series began.
As Covid-19 continues to disrupt traditional care norms, major pharma products have an unprecedented opportunity to define new market dynamics and demonstrate population health leadership.
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.