Innovation

Ipsos Launches Product Studio: A New Era of Product Testing
Product Testing News

Ipsos Launches Product Studio: A New Era of Product Testing

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
A selection of food brands on a shower curtain - Ipsos
Innovation Ipsos Voices

Beyond the Aisle: Why Food Brands Are Showing Up in the Shower

How some brands are transforming everyday rituals into moments of enjoyment, connection, and growth. By Kathryn Valldejuli, Senior Research Analyst, Innovation.
A Human and a Synthetic AI generated person sit down to a meal
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
[Webinar] KEYS: What can we learn from what happened in 2025?
Global Trends Events replay

[Webinar] KEYS: What can we learn from what happened in 2025?

Join us for the last installment of the year 2025
Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence (AI) Publication

Mind or Machines

Exploring AI moderation and when to use it
See the Unseen with Product View AI
Artificial Intelligence (AI) News

See the Unseen with Product View AI

Re-imagining Product Testing with Vision AI and AI Agents
GRIT Image
Corporate Press release

Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.
The Next Big Thing: Exploring the EDGE for High Growth Opportunities - Ipsos
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
Ipsos accelerates concept-product testing on Ipsos.Digital
Innovation News

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
Pangborn Sensory Science Symposium
Innovation Event

Pangborn Sensory Science Symposium

Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.
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