Insights


[WEBINAR] Springboard from Social Listening to Social Intelligence

Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.
Business Publication

3D Printing - The 3D Opportunity

The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
Affluent Survey

For US Affluents, Luxury Has to Be Experiential, Not Just Expensive

In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
Insights Event

[EVENT] 2017 ANA Brand Masters Conference

Join Ipsos’ Peter Minnium and America’s highly effective brands for inspirational case studies and insights about driving sales, profitability, and return on investment, on Wednesday, February 15.
Consumers Publication

Incremental versus Monumental Decision-Making

How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.

[WEBINAR] Feeding Your Need For Insight

A Webinar Featuring Food & Beverage Consumption Trends
Analytics Publication

Making the Most of Text Analytics

Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
Advertising Publication

Beyond Breakthrough: 5 Secrets of Seek and Share Advertising

How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.

Ipsos Launches Syndicated Social Listening in Healthcare

Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.