Market Research


[EVENT] IA NEXT 2019

On June 12 and 13, join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.

[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research

On June 9, join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
Innovation Publication

Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Healthcare Publication

YouthView: Understanding risk behaviours for meningococcal meningitis among young people

While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours from the first symptoms.(1,2)
Although only a few of those exposed to the bacteria will actually develop disease, adolescents and young adults are more likely than any other age group to carry the bacteria without showing symptoms, with carriage rates peaking in 19 year olds with almost 1 in 4 (24%) carrying.(3)
Virtual Reality (VR) Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Market Research Publication

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific

Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
Consumers Event

[EVENT] TMRE Conference

October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.