Market Research


Market Research Publication

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific

Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
Consumers Event

[EVENT] TMRE Conference

October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.

[EVENT] Corporate Researchers Conference 2018

October 8 - As one of the world’s leading research firms, Ipsos is especially delighted to be a sponsor of this year’s conference.
Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

Ipsos Business Consulting engaged by Bortex Global Limited as Industry Consultant in its listing on the Hong Kong Stock Exchange

Ipsos Business Consulting's IPO consulting team conducted an Independent Market Review, covering the industry development and competive landscape of Christmas lighing and LED indoor lighing manufacturing industry in China, the US, Canada and Taiwan.

Ipsos Wins Gold again in Hong Kong!

For the third year in a row, Ipsos has won Gold at the Agency of the Year awards, in the Market Research category. The Awards celebrates groundbreaking and innovative agency performances in Hong Kong, voted by jury of top Marketers and industry leaders in the city.

[EVENT] Defense Human Resources Activity Industry Outreach

July 2016 - Ipsos is excited to be participating in the Small Business Industry Outreach Symposium. Come by our table to learn more about how Ipsos’ capabilities can be leveraged by small businesses to drive growth.