Market Research


Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Ipsos.Digital makes its fully automated research platform available in Japanese

Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights, today announces that it is available in Japanese.
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Healthcare Publication

Oncology: the power of holistic insights

Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.

Understanding your consumers with AI in market research

To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
Data Science Publication

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid .
Innovation Publication

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

[WEBINAR] The State of AI-enabled Consumer Intelligence

A conversation featuring Brandon Purcell for insights and marketing pros.