Ipsos announced today that it has reached an agreement to join forces with the Bolivian expert in Market research and Public Opinion, CIESMORI. As part of the agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate with a 20% minority share. Both entities will operate under a common company called Ipsos CIESMORI.
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
