Market Research

Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™:  Marketing Measurement and Optimization Solutions, Q1 2022 Report.

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.

The world has changed and so must we. It's time to re-invent. Join Ben Page at Impact 2022.

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Join Ipsos experts at the Web Summit 2021.

Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specialising in harmonising, analysing, visualising and sharing market research data.

Fostering trust, advocacy and motivation among research participants.

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.