Market Research


Society Survey

Ipsos collaborates with Temple University on Face Mask Research

The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.

[EVENT] Impact 2022

The world has changed and so must we. It's time to re-invent. Join Ben Page at Impact 2022.
Trends & Prospective Publication

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Insights Publication

Value of Insights: Moving to Impact

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Women Event

[EVENT] Web Summit 2021

Join Ipsos experts at the Web Summit 2021.

Ipsos acquires Infotools and further upscales digital capabilities to fuel growth

Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specialising in harmonising, analysing, visualising and sharing market research data.
Market Research Publication

Trust in research

Fostering trust, advocacy and motivation among research participants.
Market Research Publication

The future of offline fieldwork: iField

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

AI-Enabled Consumer Intelligence is here

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy