Mobile Survey

Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.

A mobile first approach is not just the future – it is our reality.

For many companies, having a mobile first approach is a must. But still, many surveys are created and adapted for desktop screens. Today, almost half of all surveys are taken on a mobile device, so it’s about time you made your surveys mobile friendly!

What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.

The Future of Research event series kicked off in the MENA region, with Kuwait being the first market to host it. The event entitled the New Normal, accommodated Ipsos through a half day program that took place at the prestigious corporate conference venue of Jumeirah Al Messilah Beach Hotel. The day began with an early morning power breakfast to break the ice and informally introduce clients to the Ipsos senior management team.

On May 9, join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.

On April 25, join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.

Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.

41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%.