Product Innovation

Ipsos accelerates concept-product testing on Ipsos.Digital
Innovation News

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
Financial Services
Financial Security Event

[EVENT] The Ad Guide – Financial Services

Despite the recent downturn, HK remains a major Financial Services hub. 
4 Reasons To Do “In-The-Moment” Research
Product Innovation Publication

4 Reasons To Do “In-The-Moment” Research

One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
Innovation Publication

How Well Do You Really Know Your Concept?

The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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