Product Innovation


[EVENT] Product Execution matters now more  than ever… 

July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions
Product Innovation Publication

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
Customers Publication

Decoding the lead user innovation landscape

How to get ahead of the curve with consumer-led product innovations.
Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

[EVENT] Empowering the Empowered Consumer in Malaysia

January 24 - Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.

[WEBINAR] Not All Apps Are Created Equal

On May 24, join us for this complimentary webinar during which we will show you how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
Innovation Publication

Don’t Let Promising Breakthrough Innovations Die

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
Millennials Survey

Few Millennials Follow 'Rules of the Road'

Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.
Teenagers Publication

Africap - African Youth

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.