Product Innovation

Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.

Shattering the Stage Gates with Generative AI.

Ipsos is pleased to announce the launch of its intuitive pack screening tool, FastPack, on Ipsos.Digital. Now available on the Ipsos.Digital platform in the US, UK, Australia, India, and South Africa, it offers results in as little as four hours.

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.

Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer

Accelerate and compound the impact of your innovations

The total product experience is driven by more than just sensory signals.