Sports

July: The ninth edition of the FIFA Women’s World Cup kicks off

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

December: the advent of the World Cup is a moment to reflect on how others see our countries

Brazil and Germany are most widely expected to be the tournament’s finalists

Americans were excited for the Super Bowl LVI (and its ads) again this year.

Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.

The article covers new Russian trends in amateur sports in a transforming society.

A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).

Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic