Sports

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

Last year’s Rugby World Cup saw brands leveraging sponsorship opportunities, with most sticking to traditional themes. However, Volvic's campaign featuring Antoine Dupont in a nature setting, emphasizing personal connection and values, stood out, highlighting a potential shift towards more empathetic and meaningful sports advertising.

2023 in France was dominated by stories of protest, riots, inflation and preparation for the 2024 Olympic Games.

Qatar is not a simple extension of its past, it’s a multi-year evolving story.

The Saudi Vision 2030 project sets Saudi Arabia up for a series of transformative years.

July: The ninth edition of the FIFA Women’s World Cup kicks off

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

December: the advent of the World Cup is a moment to reflect on how others see our countries

Brazil and Germany are most widely expected to be the tournament’s finalists