Sports


Qatar: A post FIFA world cup legacy

Qatar is not a simple extension of its past, it’s a multi-year evolving story.

Saudi Arabia: Transformation

The Saudi Vision 2030 project sets Saudi Arabia up for a series of transformative years.

Moving forward

July: The ninth edition of the FIFA Women’s World Cup kicks off

Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

World in motion

December: the advent of the World Cup is a moment to reflect on how others see our countries

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
Sports Publication

An overview of the 2022' Super Bowl

Americans were excited for the Super Bowl LVI (and its ads) again this year.
Sports Survey

46% say that they are interested in the upcoming Beijing Winter Olympics

Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
Sports Publication

YOU WON’T GET BORED: New Dimensions of Amateur Sports

The article covers new Russian trends in amateur sports in a transforming society.