Sports


Sports Survey

Global views on sports: 58% globally would like to practice more

A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
Sports Survey

From highs to lows: interest in the Tokyo Olympics varies around the globe

Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
Society Survey

Widespread opposition to football's Super League across Europe

A new Ipsos poll of 5000 18-65 year olds, across five European countries (France, Germany, Italy, Spain and the United Kingdom), finds that a large majority of the people surveyed have an awareness of the Super League, and most are opposed to it.

45% of people globally are currently trying to lose weight

More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
Flair Publication

Flair Russia 2021 - Progress

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.

Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19

Experts say women are more prone to emotional eating due to various psychological factors.
Covid-19 Survey

More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.

Pressure to stay thin: How do we feel about body image around the world?

Three in five people across 29 countries say eating well is more important than being thin.
Sports Publication

The Super Bowl Creative Tool Box

No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.