Strategy


Inflation Publication

How to build a pricing resilient product portfolio through innovation?

Check your innovations' pricing resilience.
Inflation Publication

How to increase permissibility to pay and premiumize my products

Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
Strategy Publication

What can we do immediately to optimize our retail category plans; both in store and online?

Ipsos gives you access to the insights you need to adapt to the inflationary environment.
Inflation Publication

How you can act

Driving growth in Inflationary Times
Healthcare Publication

The future of healthcare segmentations

As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.

[Webinar recording] Ipsos CX Global Voices 2022

Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
Inflation Publication

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
Packaging Publication

2019 China food and beverage packaging trend observation

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.