Tourism

The Saudi Vision 2030 project sets Saudi Arabia up for a series of transformative years.

May: As King Charles III is crowned as Britain’s monarch, we ask ourselves, “what makes nations ‘attractive’?”

For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.

The perceptions and realities of tourism: A 12-country study on economic contribution, travel expectations, and environmental impact.

The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.

Europ Assistance (“EA”) announced the output of their 22nd edition of the Holiday Barometer. The survey, tracking global travel trends, was conducted by Ipsos among 15,000 people across 15 countries.

Despite inflation pushing Italians to adapt their holiday plans, Italy remains an attractive destination for high spening visitors.

Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.