Trends & Prospective

From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world

Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines

The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights.

To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

The cultural landscape is always shifting, adapting and transforming, sometimes imperceptibly.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.